I'd watch Natalie Wood read the phone book, and this flick left me wondering why Tony Curtis wasn't a bigger star, and why Henry Fonda and Lauren Bacall were relegated to second-tier parts though their roles were prominent.
A womanizing reporter for a sleazy tabloid magazine impersonates his hen-pecked neighbor in order to get an expose on renowned psychologist Helen Gurley Brown.
Curtis sets his sights on scandalizing the virgin Brown.
Likely the movie's title was largely intended to parlay off the book's popularity.
Watching the movie caused me to research the 1962 book.
Burt Mustin also had a bit part.
Really, what's not to like? Wood plays Helen Gurley Brown, author of the hit book of the film's name, and Curtis plays a magazine editor of a successful, seedy magazine that thrives on digging up dirt on people.
I can connect with that jab even today.