According to founder Marceau Michel, it was almost completely by accident.
If you have multiple Pages, you can connect each Page to a different audience.
In the upper-right corner of the Facebook home page, there will be a field for your email address.
If you use a different email address, your sign in will not work and you will not be able to view Passport videos.
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If yes, you can reverse the change by clicking on the link that says something to the effect of 'I didn't make this change'.
Note down important details on a piece of paper and store it somewhere safe offline.
This is the label your subscribers will click to access your form.